Ultimately, most nonprofits, governments, and social enterprises aim to make a social impact rather than to generate profit. But how can they measure “impact” when it comes in the form of boosting students’ self-confidence, or increasing awareness about proper sanitation practices?
Impact measurement provides the toolkit these organizations need to understand what works when it comes to driving social change. Through a variety of quantitative and qualitative approaches, the measurement process helps organizations understand the outcomes of their policies and programs. They can then adjust their activities in order to maximize their impact. By integrating impact measurement into the heart of their programs, organizations are empowered to discover and scale what really works.