Your contribution to the Circular Economy!

The Green Alley Award wants to transform the waste and recycling industry as we know it today.

Recycle Bins on a Beach

The Green Alley Award is the award for startups and entrepreneurs in the circular economy. 

Their mission is to turn the linear into a circular economy and transform the waste and recycling industry as we know it today. This annual European prize was created in 2014 by Landbell Group, the leading supplier of global environmental services, along with Germany’s crowdfunding pioneer, Seedmatch. Over time, more partners have joined – Bethnal Green Ventures, a UK accelerator programme for startups using tech for good, and R2Pi, an EU Horizon 2020 project on circular economy business models.
Together, they nurture and promote promising business ideas that use new services, products and technologies to turn waste into a resource.


An all-day event in Berlin provides great networking and learning opportunities, and the big pitch final in the evening offers plenty of benefits for the six finalists, as well as the one and only winner:

Finalists: Feedback from high-ranking circular economy experts and startup mentors, Networking opportunities and new business contacts, Pitch to potential investors and the media

Winner: 25,000 Euro in cash

Crowd Award: One-day workshop conditioning you for your perfect crowd campaign, Option for a crowdfunding campaign with Seedmatch or partner platforms, Individual support for you and your campaign with an exclusive media package & budget

Who should apply:

Startups based in Europe who want to tackle the global waste challenge using:

  • Digital circular economy solutions
  • Recycling solutions
  • Ideas for waste prevention

How can I apply?

  1. Fill out the application form
  2. Upload your customized pitch deck

Please follow these guidelines to give your application the best chance of success!

Time Schedule

Applications open on 25 March 2019. The deadline for applications
is 25 June 2019, 0:00 CET. A committee of experts will then analyse your pitch deck and the six finalists will be announced in September.