Advocacy

Advocacy

Advocacy involves speaking up for the rights and interests of individuals within a community, especially those who are vulnerable. It adheres to the principle that everyone should be informed about her rights, and have the opportunity to speak up on issues she cares about. Advocates often aim to influence government policies and popular opinion through a variety of techniques, including speeches, protests, lobbying, and more recently, social media campaigns. For ordinary citizens who want to share their voices, advocacy is a powerful means of effecting real social change.

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