We are looking for a Senior Customer Relationship Manager to bring their experience, fresh ideas and user-centric attitude to our platform. In this role, you will be responsible for driving our user engagement through collaboration with our Product, Marketing and Communications teams.

At Good Hood GmbH we help people to feel at home in their urban environment again. With our platform nebenan.de we enable people to connect and support each other in daily life so strangers become neighbours. We believe that by revitalizing urban neighbourhoods and encouraging exchange, shared activities and mutual assistance among neighbours we can contribute to a positive change in society towards a more humane, sustainable and secure living environment that offers a higher quality of life for everyone.

What you will do

  • Report to the Head of Product and be responsible for implementing strategic initiatives to drive our user engagement.
  • You will partner with Product Management, Marketing and Communication to develop strategies that maximize lifetime value including effectively on-boarding new users, reducing churn and driving user adoption.
  • Your main target groups will be private users (B2C) and local business owners (B2B).
  • You will gather requirements, participate in the selection process and manage projects to scale our communication and marketing systems, including the technical implementation of internal and external tools.
  • You will design, execute and analyze complex, multi-channel experiments impacting our 1.9 million users.
  • You will analyse the user behaviour and define segments and target groups based on interests, activities and content interaction.
  • You will setup tracking and coordinate with our Business Intelligence team to report on the success of your campaigns.

Your profile

  • You have several years of relevant experience in Customer Relationship Management, B2B + B2C Marketing or a similar role, ideally in a startup environment 
  • You have a proven track record of increasing user engagement, reducing customer churn and increasing lifetime value.
  • You have been part of the selection and implementation process of CRM tools.
  • You are user-focused, have experience analysing and identifying target groups and developing the user-centric messaging.
  • You are creative, up to date with recent trends and bring new ideas to the table.
  • You are data driven and can conduct performance analysis of your campaigns.
  • You are fluent in English and you speak German at native level.
  • You take initiative and can work independently to drive projects to completion. 
  • You have excellent communication skills and understand how to work within a cross-departmental role.
  • You are permitted to work in Germany and possess all required documentation.

What we offer

  • A meaningful job! We create a great product with real social impact.
  • Growth potential and opportunities in this role and the company.
  • Collaboration in a great, experienced and international team that exchanges ideas and learns from each other.
  • Insight into the entire work process of our startup as well as the nebenan.de foundation.
  • A strength-based development culture (we work with the Gallup StrengthsFinder).
  • A workplace in Berlin-Kreuzberg, a cheerful team, with regular events such as team breakfast, lunch roulette, brown bag talks.
  • Free fitness classes, such as yoga and back courses.
  • A company pension plan.
  • Flexible working hours and the possibility to sometimes work from home.

If we’ve captured your interest, apply now and let us know why you’re the perfect fit for the job!

Please send your application in one PDF file, including curriculum vitae, relevant certificates and references to Aline: jobs@nebenan.de

Diversity means collaboration - at nebenan.de we are happy about every dimension of diversity that enriches our team. We live equal opportunities and support them.

Show some love and please mention tbd* in your application.

report-small Created with Sketch.
Jobs with Purpose in Germany - The Ultimate Career Guide
Get your free, 80 page, digital guide to the social impact and sustainability sector in Germany. Find your dream job today!
Get Guide
Jobs with Purpose in Germany